Born out of the playgrounds of New York City, the “And 1 Mixtape Tour” took streetball to the masses, challenging convention and picking up a team of basketball misfits along the way. “The Rise and Fall of AND1” traces the journey of how three young friends with a dream of bringing greater acclaim to the game they loved, connected with the underground artform of streetball, and ended up flipping the billion-dollar basketball industry on its head. AND1 co-founders along with streetball legends The Professor, Hot Sauce, Skip 2 My Lou, The Main Event, Shane the Dribbling Machine and more reflect on their experience and the brand’s journey.
This critically-acclaimed series brings fresh eyes to epic tales from the wide world of sports. From football to basketball and streetball to sailing, these stories aren’t the ones you’ve heard before, even if you think you have. Premiering weekly, each film kicks off at a pivotal moment and then delves deep into what happened beyond the headlines, as told by those who lived it, to reveal the grit, resilience, heartbreak, triumph, violence, comedy and pathos beneath the sweat.
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Untold: The Rise and Fall of AND1 | Official Trailer | Netflix
Inspired by New York City streetball, influential brand AND1 turned local legends on the court into international icons. So why did it come to an end?